According to environmental economics, the value of environmental resources mainly includes two parts: use value and inherent value. For water resources, most people’s understanding is its use value, such as drinking, production and power generation, etc. This kind of understanding makes us treat water as a kind of survival resource for a long time, only asking for but not protecting it. If we want to make differences, first is going to let more people understand the inherent value of water.
The inherent value of water resources is similar to the ecological service functions in ecology, such as regulating local climate, accommodating pollutants and protecting biodiversity. Therefore, one of the most powerful concepts initiated in the last 20 years. The drainage ditch was replaced by rainwater gardens and grass-planting ditch, and urban depression areas were transformed into wetlands or lakes, turning the cities into a beautiful garden. As the saying goes, the best way to change a person’s consciousness is to let them experience it. People are jogging around lakes in the morning, elder people chatting under the shade of the trees, and at night people fall asleep with the croaks of frogs. When people enjoy a beautiful environment, everyone will make their own contribution to protect water resources.
Since the awareness of environmental protection will not be enough, knowledge of environmental protection is also very important. In my opinion, the experience of a Japanese sewage treatment plant is worth learning, which name is Kumamoto ken sewage plant. The plant has its own cartoon logo, professional knowledge, sewage treatment processes are presented vividly in the form of mobile games. Such environmental education can interact well with local residents and increase the knowledge of sewage treatment in a relaxed and interesting way. In addition, environmental protection activities should be organized regularly, such as: organizing parents and their children to plant water purification plants or cleaning up garbage around the wetland on weekends; adding sewage treatment projects to the activities of student voluntary services, which is able to cultivate personal awareness and responsibility in water resources protection from an early age.
In the past ten years, social media has been a best weapon in every aspect. So how does one make an effective publicity? There are many successful public welfare campaigns, which are watched by tens of millions of people all over the world, and tens of thousands participants. For example: “Ice Bucket Challenge” for Amyotrophic Lateral Sclerosis people, “Lights off for an hour” on Earth Day. Traditional propaganda is often street advertising, politicians shouting slogans or holding an exhibition. These methods are too old and lack new ideas.
In my opinion, reducing preaching and increasing interaction and communication are two key principals that shall be practiced. Nowadays, on Alipay, there is a small game called “Ant Forest”. Participants plant virtual trees on the Internet, and each virtual tree corresponds to a sapling in reality (Easy-to-participate platform). If participants want to speed up planting trees, they can steal nutrients from other participants. However, stealing opportunity is not fixed, it’s a random time in each day, and some of them are in midnight. It is a little trouble for participates, but people enjoy to do something they can’t do in reality, such as stealing. So, the trouble can’t hinder the enthusiasm of the participants. Some people even set ten alarm clocks to steal nutrients at midnight. (Fun activity form)
Rome was not built in a day, and neither will the awareness about the environment. Improvement in environmental awareness among all aspects of society is a long-term process. In future publicity, based on local characteristics, we should build a platform that is easy for the public to participate in, so that more people can participate in environmental protection actions. At the same time, making use of social media to create support and participation in environmental protection will eventually run through people’s everyday lives and become a part of it.